Privacy policy
Auravie operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Auravie is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us, in compliance with the Digital Personal Data Protection Act, 2023 (India) (“DPDP Act”).
By accessing or using our Services, you agree that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein.
Personal Information We Collect
When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you. We may collect or process the following categories of personal information:
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Contact details: name, billing/shipping address, phone number, email address.
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Financial information: payment method, card details (processed securely via our payment partners), and transaction details.
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Account information: username, password, preferences, settings.
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Transaction information: products you view, add to your cart, wishlist, purchase, return, exchange, or cancel.
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Communications with us: information you provide in customer support or inquiries.
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Device and usage information: IP address, browser details, device identifiers, and interactions with our Services (e.g., pages visited, time spent).
Sources of Personal Information
We may collect personal information from:
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Directly from you: when you create an account, place an order, or contact us.
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Automatically: through cookies, analytics, and device tracking when you browse our website.
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Service providers: such as payment processors, fulfillment partners, and IT service providers.
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Third parties: such as marketing platforms, where you have interacted with our content.
How We Use Your Personal Information
We use personal information for the following purposes:
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To provide and improve our Services: process your orders, manage your account, fulfill deliveries, handle returns, and create a tailored shopping experience.
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Marketing and promotions: send you offers, recommendations, and updates (with your consent, where required).
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Security and fraud prevention: protect against unauthorized transactions, detect suspicious activity, and safeguard your account.
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Customer support: respond to queries, requests, and grievances.
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Legal compliance: comply with Indian laws, tax obligations, and respond to lawful requests.
How We Disclose Personal Information
We may share your information with:
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Shopify: as our e-commerce hosting provider.
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Service providers and vendors: for payment processing, shipping, IT, analytics, and marketing support.
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Business partners: for promotional campaigns (with your consent, where applicable).
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Legal authorities: when required by law, court order, or government requests.
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Corporate transactions: in case of mergers, acquisitions, or restructuring.
We do not sell your personal information.
Children’s Data
Our Services are not intended for individuals under 18 years of age. We do not knowingly process the personal information of children under 18 without the consent of a parent or lawful guardian.
Security and Retention
We apply reasonable technical and organizational measures to protect your data. However, no method of storage or transmission is 100% secure.
We retain your personal information only as long as necessary:
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To provide the Services
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To comply with legal obligations
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To resolve disputes and enforce agreements
Your Rights Under Indian Law (DPDP Act, 2023)
As a data principal under the DPDP Act, you have the following rights:
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Right to Access: request details of the personal information we hold about you.
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Right to Correction and Erasure: request updates or deletion of your personal information.
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Right to Grievance Redressal: raise concerns if you believe your information has been mishandled.
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Right to Nominate: appoint another person to exercise your rights in the event of your death or incapacity.
You may exercise these rights by contacting us at the details provided below. We may require verification of your identity before fulfilling your request.
International Transfers
Since Auravie is powered by Shopify, your personal information may be transferred and processed outside India. Wherever such transfers occur, we ensure that reasonable security safeguards are in place to protect your information, in line with Indian law.
Cookies and Tracking
We use cookies and similar technologies to enhance your browsing experience, remember your preferences, and analyze website performance. You can manage cookie preferences through your browser settings.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in law, technology, or our practices. Updates will be posted on this page with the revised “Last updated” date.
Contact
If you have questions about this Privacy Policy, or wish to exercise your rights under Indian law, please contact us:
📧 Email: wecare@auravie.co.in
📍 Grievance Officer: Devansh Malhotra
We will acknowledge your grievance within 24 hours and aim to resolve it within 15 business days or within the timelines prescribed under applicable Indian law.
